Specialize or Generalize, which do you choose? via @andrew_hahn POV of @digitalsista
This question is common in social media in my opinion. So many "experts" are working to target broad communities. However, when you have an expertise in (as some of us have) niche, diverse and smaller community engagement platforms, the social media campaign design landscape becomes very narrow and different. The basic concept of Ttwitter and Facebook no longer w... read more
How to Decide: Specialize vs. Generalize
My job is random; I specialize in bringing chaos into order.
When I need a specialist, nothing else will substitute. I get the best make-up artist I can find, find the best photographer, and hire the best designer. As long as the budget allows for it, there’s no substitute for a quality specialist.
But, who can pull that together? Who’s job is it to know enough about project management, make-up, photography, and design to order the parts into a whole?
A generalist, that’s who. A generalist will be able to see the finished project, not just a slice of it. They’ll know enough about x, y, and z to pull them all together—and do it well.
So, let the “which is better” debate rage on. The real answer to specialist vs. generalist is: it depends.
Do you want to be the person who excels at one task or brings many parts together?
Read more at circa42.com
Non-profits could use Buzz to manage workflow across a group. This can be useful for an organization with project teams spread across multiple offices or in the field. With 
